Trans Ad
Ad Unit Creatives to Submit Dimensions (WxH) In Pixels Maximum File Size File Type
Transitional Ad
(STATIC or ANIMATED)
Mobile Catfish
320×100
View guidelines for safe area
Best Practice: Click-to-Action Button

View Example

transad-mobile-cta
50KB JPG, GIF
Mobile
320 x 430 (Portrait view only)
View guidelines for safe area
 50KB JPG, GIF
Desktop
750 x 430 (Landscape)
View guidelines for safe area
100KB JPG, GIF
Transitional Ad
(VIDEO)
Mobile Catfish
320×100
View guidelines for safe area
Best Practice: Click-to-Action Button

View Example

transad-mobile-cta
 50KB JPG, GIF
Skinning  Mobile
320 x 430 (Portrait view only)
Video area should be catered for within skinning
View guidelines for safe area
 50KB JPG
Desktop
750 x 430 (Landscape)
Video area should be catered for within skinning
View guidelines for safe area
 100KB
Video Ratio: 16:9 (Landscape)
Duration: max 30 sec
8MB MP4
Backup image 480 x 270
Save as “backup.jpg”
50KB JPG
* Close button will be provided by SPH
*3rd party impression and click tracking allowed (1 impression tracker, 1 click tracker)

Publications: ST, BT, A1, ZB SG, STOMP

Notes:

  1. Production of creative done by client.
    • Client to submit ad creative for scheduling minimum 5 working days prior to campaign start date
    • Template will be provided to client (if necessary)
  2. Production of creative done by SPH.
    • Client to provide the source files (as stated in the table) in JPG/PSD/AI format to SPH, minimum 10 working days prior to campaign start date.
    • Up to 3 round of changes. Final changes need to be confirmed not later than 3 working day prior to campaign start date.
    • Only one creative set allowed
  3. SPH do not accept HTML5 format.
  4. No animation limit for animated transitional ad

Guidelines – Transitional Ad Desktop

Notes:

  1. Close Button (will be provided by SPH)
  2. Skinning
  3. Video/Backup image: 480x270px
    • Video/Backup image can be positioned anywhere within the 750x430px space
    • Only applicable for transitional ads (video)

 


Guidelines – Transitional Ad Mobile

 

mobile

Notes:

  1. Close Button: 20px (will be provided by SPH)
  2. Mobile Catfish image
  3. Close Button for expanded banner (will be provided by SPH)
  4. Skinning
  5. Video/Backup image: 480x270px
    • Video/Backup image can be positioned anywhere within the 320x430px space
    • Only applicable for transitional ads (video)