Trans Ad
This format will be phased out for all campaigns starting 01 Jan 2017
Ad Unit Dimensions (WxH) In Pixels Maximum File Size File Type Publication
Transitional Ad 800 x 600
(Image only, third-party ad-serve is not allowed)
100KB JPG, GIF, PNG ST, BT, A1, ZB SG
Mobile Transitional Ad 640 x 880
(Image only, third-party ad-serve is not allowed)
50KB JPG, GIF, PNG ST, BT, A1, ZB SG

 

Trans Ad (2017)
With immediate effect, all new contracts with campaign starting 01 Jan 2017 must provide ad material in this format
Ad Unit Creatives to Submit Dimensions (WxH) In Pixels Maximum File Size File Type
Transitional Ad
(STATIC or ANIMATED)
Mobile Catfish
320×100
View guidelines for safe area
Best Practice: Click-to-Action Button

View Example

transad-mobile-cta
50KB JPG, GIF
Mobile
320 x 430 (Portrait view only)
View guidelines for safe area
 50KB JPG, GIF
Desktop
750 x 430 (Landscape)
View guidelines for safe area
100KB JPG, GIF
Transitional Ad
(VIDEO)
Mobile Catfish
320×100
View guidelines for safe area
Best Practice: Click-to-Action Button

View Example

transad-mobile-cta
 50KB JPG, GIF
Skinning  Mobile
320 x 430 (Portrait view only)
Video area should be catered for within skinning
View guidelines for safe area
 50KB JPG
Desktop
750 x 430 (Landscape)
Video area should be catered for within skinning
View guidelines for safe area
 100KB
Video Ratio: 16:9 (Landscape)
Duration: max 30 sec
8MB MP4
Backup image 480 x 270
Save as “backup.jpg”
50KB JPG
* Close button will be provided by SPH
*3rd party impression and click tracking allowed (1 impression tracker, 1 click tracker)

Publications: ST, BT, A1, ZB SG, STOMP

Notes:

  1. Production of creative done by client.
    • Client to submit ad creative for scheduling minimum 5 working days prior to campaign start date
    • Template will be provided to client (if necessary)
  2. Production of creative done by SPH.
    • Client to provide the source files (as stated in the table) in JPG/PSD/AI format to SPH, minimum 10 working days prior to campaign start date.
    • Up to 3 round of changes. Final changes need to be confirmed not later than 3 working day prior to campaign start date.
    • Only one creative set allowed
  3. SPH do not accept HTML5 format.

Guidelines – Transitional Ad Desktop

Notes:

  1. Close Button (will be provided by SPH)
  2. Skinning
  3. Video/Backup image: 480x270px
    • Video/Backup image can be positioned anywhere within the 750x430px space
    • Only applicable for transitional ads (video)

 


Guidelines – Transitional Ad Mobile

 

mobile

Notes:

  1. Close Button: 20px (will be provided by SPH)
  2. Mobile Catfish image
  3. Close Button for expanded banner (will be provided by SPH)
  4. Skinning
  5. Video/Backup image: 480x270px
    • Video/Backup image can be positioned anywhere within the 320x430px space
    • Only applicable for transitional ads (video)