The drastically changing behaviour and habits of humans caused by their increasing reliance and engagement with their mobile tablets have played a huge role in motivating SPH Digital Division to reinvent the Internet on mobile devices, and in the process, establishing various forms of interactive advertising.

In order to help organisations deliver branding, messages and content to target audiences, we have built our apps and mobile-responsive websites on such devices to offer visually rich advertising and media experiences through mobile applications or in-application advertising (colloquially known as “app-vertising”).


SPH App Requirements
iPhone/Android In-page Splash IMU In-Feed
Straits Times Yes Yes Yes No
Business Times Yes Yes
(See Specs below)
No Yes
(See Specs below)
AsiaOne Yes Yes Yes No
Stomp Yes Yes Yes No
ZaoBao SG Yes Yes No No
ZaoBao CN Yes Yes No No
Berita Harian Yes Yes Yes No


*According to the “Digital, Social & Mobile in APAC in 2015” report by We Are Social and IAB Singapore, individual country data suggests that almost half of the APAC population uses a mobile phone and the current growth trends indicate that mobile phone penetration in the region will likely cross 50% within the third quarter of 2015.

Standard Units
Ad Unit File Type Dimensions (WxH)
in Pixels
Maximum File Size Other Requirements
In-page GIF, JPG, PNG 320 x 50 50KB
  • Optional for high definition displays: 640 x 100 image.
(Requires backup image .jpg)
320 x 50 100KB
IMU GIF, JPG, PNG 300 x 250 50KB  –
(Requires backup image .jpg)
100KB  –
Splash GIF, JPG, PNG 640 x 880 50KB
  • Animation must be < 6 secs.
  • Banner will close after 6 secs.
  • Still images (GIF, JPG, or PNG) will fit the width of smartphone screen (with a black bar above and below the ad).
(Requires backup image .jpg
640 X 880 px)
 320 x 480 100KB
News Rotator
* ONLY applicable for Zaobao Mobile *
JPG 350 x 250 50KB

View Demo


  1. *Maximum of 3 creatives allowed per campaign.*
  2. If you submit either (HTML5) or (GIF,JPG,PNG) refer to the table above for requirements. No need to submit all types. Just select either of the two.
  3. Kindly refer here for HTML 5 guidelines
  4. No third-party ad-serve.
  5. No third-party ad impression tracking
  6. Click tracker allowed.
  7. Landing URL must support smartphone view.
  8. Submission deadline:
    1. GIF, JPG, or PNG: 3 working days before campaign live date.
    2. HTML5: 5 working days before campaign live date.

Business Times App
Ad Unit Creative Elements Dimensions (WxH)
in Pixels
File Size Other Requirements
Splash HD Video: MP4 (optional) 720 x 1280 2MB – 50MB
Video Cover: JPG, PNG 720 x 1280 50KB – 500KB
In-feed HD Video: MP4 (optional) 720 x 550 2MB – 30MB
Video Cover: JPG, PNG 720 x 550 50KB – 500KB
Inpage GIF, JPG, PNG 640 x 100
320 x 50
* Requires Backup Image JPG *
320 x 50 100KB


  1. *Maximum of 3 creatives allowed per campaign.*
  2. Only applicable in The Business Times app
  3. No third-party ad-serve.
  4. Third-party impression tracking NOT allowed.
  5. Click tracker allowed.
  6. Landing URL must support smartphone view.
  7. Submission deadline: 5 working days before campaign live date.

Sample of splash displayed in various phones

To keep the aspect ratio, there will be a black bar above and below the splash ad. Illustrations below are based on the Splash ad added as a still image (JPG, GIF or PNG).



Sample Full screen (width) Splash Ad HTML Script
<meta name=”viewport” content=”user-scalable=no, width=device-width, initial-scale=1, maximum-scale=1,minimum-scale=1″/>
<body style=”margin:0;”>
<div style=”width: 100%; height:100%; background-color:#000; “>
<a href=”link.html”><img src=”Fullpage.jpg” width=”100%”/></a>

Safe Area (BT Mobile Splash)


Safe Area (BT Mobile In-feed)


Safe Area (ZB Newsrotator Mobile App)


Last updated: March 2017