This refers to a specific and distinct section of content located on a specific website or section that is often sponsored by a single advertiser. The sponsored content will typically match the subject matter, as well as the targeted audience, for the advertisement on the website.

Sponsorship of content areas, which could consist of a homepage or a specific channel, often contains featured articles from both advertiser and publisher, photos and videos as well as the use of social media widgets.

Content sponsorship can also include traffic drivers from various websites with relevant target audience.