Standard Banners (Image Ads)
Ad Unit Dimensions (WxH) In Pixels Maximum File Size File Type
Mega Leaderboard 970 x 250 100KB JPG Only
Super Leaderboard View Demo 970 x 90 and 320 x 50 50KB JPG, GIF, PNG
Leaderboard View Demo 728 x 90 and 320 x 50
Half page 300 x 600
IMU View Demo 300 x 250
BT Skybox 310 x 77
(Image only, third-party ad-serve is not allowed)

Notes:

  1. *Maximum of 3 creatives allowed per campaign.*
  2. GIF, JPG or PNG: Submit 3 working days before campaign live date.
  3. All ads are subjected to testing and approval by the Publisher.
  4. File size beyond stated specification will require third-party hosting.

Standard Banners (HTML5)
Ad Unit Dimensions (WxH) In Pixels Maximum File Size
(HTML5)
Other Requirements
Mega Leaderboard 970 x 250 100KB
  • Back up JPG /GIF of less than 50 KB.
Leaderboard View Demo 728 x 90 and 320 x 50
Super Leaderboard View Demo 970 x 90 and 320 x 50
Half page View Demo 300 x 600
IMU View Demo 300 x 250

Notes:

  1. *Maximum of 3 creatives allowed per campaign.*
  2. HTML5: 5 working days before campaign live date.
  3. Kindly refer here for HTML 5 guidelines
  4. All ads are subjected to testing and approval by the Publisher.
  5. Swiffy converted Flash to HTML5 not allowed.
  6. No limit for the animation.
  7. File size beyond stated specification will require third-party hosting.

Standard Banners (HTML5 with Video)
Ad Unit Dimensions (WxH)
in Pixels
Maximum File Size
(HTML5)
Back-up image
Maximum File size
Controls Other Requirements
Mega Leaderboard 970 x 90 100KB 50KB Video controls (including sound on/off button, play/pause and replay button)
  • Requires third-party ad-serving.
  • Sound must be OFF by default.
  • Please note the z-index requirement.
Half page 300 x 600
IMU 300 x 250

Notes:

  1. *Maximum of 3 creatives allowed per campaign.*
  2. If the banner is publisher-paid, video must be submitted. Kindly refer here for the video specs.
  3. All ads are subjected to testing and approval by the Publisher.
  4. File size beyond stated specification will require third-party hosting.

Expandable Leaderboard / Expandable Super Leaderboard
Ad Unit Dimensions (WxH)
in Pixels
Maximum File Size (HTML5) Back-up image
Maximum File size
Control Expand Direction Other Requirements
Expandable Leaderboard
(expand upon mouse click)View Demo
728 x 90 expand to 728 x 270 max 100 KB (Collapsed + Expanded banner) 50 KB (Collapsed banner) Close button required Downward
  • Requires 3rd party ad serving
  • No mouse over expansion.
  • Collapse to 728 x 90 when the user clicks on the close button only.
  • If has video (Optional) , Sound must be OFF by default and requires 3rd party ad serving.
Expandable Super Leaderboard
(expand upon mouse click)
View Demo
970 x 90 expand to 970 x 415 max 100 KB (Collapsed + Expanded banner)
  • Requires 3rd party ad serving
  • Pushdown the site’s content when the user clicked the banner.
  • No mouse over expansion.
  • Collapse to 970 x 90 when the user clicks on the close button only.
  • If has video (Optional) , Sound must be OFF by default and requires 3rd party ad serving.

Notes:

  1. All ads are subjected to testing and approval by the Publisher.
  2. If the banner is a publisher paid, the video (maximum file size of 2MB) must be submitted to us. Video formats (MP4, MPEG).
  3. File size beyond stated specification will require third-party hosting.
  4. Please note the z-index requirement.

Expandable Video Catfish
Ad Unit Dimensions (WxH) In Pixels Expand Direction Controls Other Requirements
Expandable Video Catfish
View Demo
N/A Upward
  • Close button required in collapsed and expanded panels
  • Replay/Expand button required
  • Sound button required (if the video has a sound)
  • Creative must be aligned to the bottom center part of the page.
  • Banner will remain at the bottom, following the user as the user scrolls the page.
  • When the user clicks the close button in the collapsed panel, the catfish will disappear.
  • Sound must be OFF by default.
  • Executed by SPH Vendor

Notes:

  1. All ads are subjected to testing and approval by the Publisher.
  2. If the banner is a publisher-paid, working files (including the video, where applicable), must be submitted.
  3. Video formats (MP4, MPEG)
  4. Maximum file size of the ad is 2MB.
  5. Please note the z-index requirement.

News Rotator
Site Dimensions (WxH)
in Pixels
Maximum File Size Headline Text Body Text Format
AsiaOne Homepage
(Desktop)
Note: Submit one image – 848(w) x 400(h)px
Rotator Size: 848 x 400
Safe Area:740 x 280
View guidelines for safe area
100KB 60 char
(including space)
N/A JPG
AsiaOne Homepage
(Mobile)
Note: Submit one image – 350(w) x 228(h)px
Rotator Size: 350 x 228
Safe Area:266 x 120
View guidelines for safe area
50KB 60 char
(including space)
N/A
The Straits Times 300 x 200 50KB 60 char (including space) N/A
STOMP 700 x 420 50KB 90 char (including space) N/A
Zaobao (SG) Rotator Size: 800 x 500
Safe Area : 700 x 400
100KB 30 char (including space) N/A
Zaobao (CN) Rotator Size: 800 x 500
Safe Area : 700 x 400
100KB 18 char (including space) N/A

 

Mega Strip
Ad Unit Dimensions (WxH)
in Pixels
Maximum File Size Background color Format Publication
Mega Strip 1180×350 (Desktop) 100KB Hex color value consistent with image color scheme (ie. #ffffff ) JPG Only TNP
415×400 (Web Responsive) 50 KB

 

Mobile Scroller
Ad unit Creative Type Dimensions File Size Details
Mobile Scroller Image (Underlay) 640 x 1280
(Safe area: 580 x 680)
100KB GIF / JPG / PNG
Video (Optional)
Max 30 seconds
480×270
(Aspect ratio: 4:3 /16:9)
3MB MP4

Publications: A1, BT, ST, ZB SG

Notes:

  1. Executed by SPH vendor.
  2. 3rd Party Impression and Click tracking allowed

Motion Ads
Ad unit Creative Type Dimensions File Size Format Publication
Motion Ads
View Demo
(Preview in tablet/smartphone only)
Background images
(max 4 frames)
320 x 460 500KB JPG, PNG, GIF A1, BT, ST, TNP, ZB SG
Logo 180 x 180 [within]
Image(s) 180 x 180 [within]
Text – Copy for panels
URL – Website / Landing page

Notes:

  1. Available for mobile platform only.
  2. Executed by SPH vendor.

BrandInsider
No. Item Details
1 BrandInsider URL brandinsider.< publication >.com/< BrandInsider_Name>
Eg. brandinsider.straitstimes.com/sphdigital
2 BrandInsider name for masthead Text (less than 18 characters including white spaces)
3 BrandInsider Leaderboard
OR
Super Leaderboard
jpeg, png, gif, 728 X 90, max 50kb
OR
jpeg, png, gif, 970 X 90, max 50kb
4 Mobile Leaderboard jpeg, png, gif, 320 X 50, max 50kb
5 BrandInsider IMU jpeg, png, gif, 300 X 250, max 50kb
6 Main image slider Recommended 3 pictures, jpeg or gif (non-animated), 882 x 420 (maximum 6 pictures).
If no specifications, editorial will choose the appropriate articles to showcase

Optional items at side column:

No. Item Details
1 Video Youtube URL (s)
*No more than 2 or 3 recommended
2 Facebook 1 Facebook account URL
3 Photo Gallery Showcase 50 images or less
4 Instagram (optional) 1 Instagram account URL
5 Twitter 1 Instagram account URL
6 Poll 1 question
2 to 5 answers (less than 10 words each)
7 Quick Links Recommend 6 or less titles with URL links

Items relating to articles:

No. Item Details
1 Client’s article Article title, high-res images and text
2 New article(s) Content Brief Form
3 Archive article(s) Brief on types of articles to include

 


Safe Area (A1 Newsrotator Desktop)Note: Submit one rotator image – 848(w) x 400(h) px for Desktop
news rotator guideline1
Safe Area (A1 Newsrotator Mobile)Note: Submit one rotator image – 350(w) x 228(h) px for Mobilenews rotator guideline2