It is a form of paid media that matches the form and function of the platform on which it appears.
25% more consumers were measured to look at in-feed, native ad placements, more than standard banners
Consumers looked at native ads 2% more than editorial content and spent the same number of seconds viewing.
97% of mobile media buyers report that native ads were very or somewhat effective at achieving branding goals.
Native ads registered 18% higher lift in purchase intent than banner ads.