The drastically changing behaviour and habits of humans caused by their increasing reliance and engagement with their mobile tablets have played a huge role in motivating SPH Digital Division to reinvent the Internet on mobile devices, and in the process, establishing various forms of interactive advertising.
In order to help organisations deliver branding, messages and content to target audiences, we have built our apps and mobile-responsive websites on such devices to offer visually rich advertising and media experiences through mobile applications or in-application advertising (colloquially known as “app-vertising”).
|SPH App Compatibility|
|Straits Times iPad||No||No||No||Yes||Yes||Yes|
|Straits Times Tablet||No||No||No||Yes||Yes||Yes|
|Business Times iPad||No||No||No||Yes||Yes||No|
|Zaobao SG iPad||Yes||Yes||Yes||Yes||Yes||Yes|
|Berita Harian iPad||No||No||Yes||Yes||Yes||Yes|
|Ad Unit||Dimensions (WxH)
|Maximum File Size||File Type||Other Requirements|
|Square||228 x 233||100KB||GIF, JPG, PNG or HTML5||–|
|Strip||768 x 65||100KB||GIF, JPG, PNG or HTML5||–|
|Half Page||300 x 600||100KB||GIF, JPG, PNG or HTML5||–|
|Full Page||640 x 880 (Portrait)
880 x 640 (Landscape)
|200KB||GIF, JPG, PNG||
|768 x 1024 (Portrait)
1024 x 768 (Landscape)
(Requires backup image .jpg
640 X 880 px)
|Leaderboard||728 x 90||100KB||GIF, JPG, PNG or HTML5||–|
|IMU||300 x 250||100KB||GIF, JPG, PNG or HTML5||–|
*ONLY applicable for Zaobao iPad*
|600 x 480||100KB||JPG||No text required.|
- *Maximum of 3 creatives allowed per campaign.*
- Kindly refer here for HTML 5 guidelines
- Swiffy converted Flash to HTML5 not allowed.
- No third-party ad-serve.
- No third-party ad impression tracking
- Click tracker allowed.
- Landing URL must support iPad/tablet view.
- Submission deadline:
- GIF, JPG, or PNG: 3 working days before campaign live date.
- HTML5: 5 working days before campaign live date.
Sample Full screen (width) Full Page HTML Script
Last updated: Dec 2016