The drastically changing behaviour and habits of humans caused by their increasing reliance and engagement with their mobile tablets have played a huge role in motivating SPH Digital Division to reinvent the Internet on mobile devices, and in the process, establishing various forms of interactive advertising.

In order to help organisations deliver branding, messages and content to target audiences, we have built our apps and mobile-responsive websites on such devices to offer visually rich advertising and media experiences through mobile applications or in-application advertising (colloquially known as “app-vertising”).

*According to the “Digital, Social & Mobile in APAC in 2015” report by We Are Social and IAB Singapore, individual country data suggests that almost half of the APAC population uses a mobile phone and the current growth trends indicate that mobile phone penetration in the region will likely cross 50% within the third quarter of 2015.

SPH App Compatibility
Mandatory Optional
Square Strip Halfpage Fullpage Leaderboard IMU
Straits Times iPad No No No Yes Yes Yes
Straits Times Tablet No No No Yes Yes Yes
Business Times iPad No No No Yes Yes No
AsiaOne iPad No No No Yes Yes No
Zaobao SG iPad Yes Yes Yes Yes Yes Yes
Berita Harian iPad No No Yes Yes Yes Yes

Standard Units
Ad Unit Dimensions (WxH)
in Pixels
Maximum File Size File Type Other Requirements
Square 228 x 233 100KB GIF, JPG, PNG or HTML5
Strip 768 x 65 100KB GIF, JPG, PNG or HTML5
Half Page 300 x 600 100KB GIF, JPG, PNG or HTML5
Full Page 640 x 880 (Portrait)
880 x 640 (Landscape)
  • Animation < 6 secs.
  • Guidelines for the Full Page safe area
  • Banner will close after 6 secs.
  • Still images (GIF, JPG or PNG) will fit the width of the tablet screen (with a black bar above and below the ad).
768 x 1024 (Portrait)
1024 x 768 (Landscape)
(Requires backup image .jpg
640 X 880 px)
Leaderboard 728 x 90 100KB GIF, JPG, PNG or HTML5
IMU 300 x 250 100KB GIF, JPG, PNG or HTML5
News Rotator
*ONLY applicable for Zaobao iPad*
600 x 480 100KB JPG No text required.

View Demo


  1. *Maximum of 3 creatives allowed per campaign.*
  2. Kindly refer here for HTML 5 guidelines
  3. Swiffy converted Flash to HTML5 not allowed.
  4. No third-party ad-serve.
  5. No third-party ad impression tracking
  6. Click tracker allowed.
  7. Landing URL must support iPad/tablet view.
  8. Submission deadline:
    1. GIF, JPG, or PNG: 3 working days before campaign live date.
    2. HTML5: 5 working days before campaign live date.

Fullpage safe area


Sample Full screen (width) Full Page HTML Script

<meta name=”viewport” content=”user-scalable=no, width=device-width, initial-scale=1, maximum-scale=1, minimum-scale=1″/>
<body style=”margin:0;”>
<div style=”width: 100%; height:100%; background-color:#000; “>
<a href=”link.html”><img src=”Fullpage.jpg” width=”100%”/></a>


Last updated: Dec 2016