Why digestible content is necessary
Making your content short, sweet and extremely filling.
Today, our audiences are consuming news, information and entertainment more than ever across screens at a supersonic rate. This means that brands have to keep up with their audiences and reach them anywhere and anytime.
Compelling and digestible content should be considered for brands to ‘positively (engage consumers) to build a strong social reputation with their target audience’. It is important to remember that less word count does not make the content any less appealing or relevant.
Read more on why digestible content is key to captivating your audiences.