Enhanced site gives viewers easy and immediate access to all the videos from the SPH newsrooms in one place.
This August, Singapore Press Holdings’ (SPH) premium video network, SPH Razor, turns eight.
To celebrate this milestone birthday, SPH Razor has just launched its revamped website which gives viewers easy and immediate access to all the videos from the SPH newsrooms in one place.
Viewers who visit the enhanced SPH Razor website on www.razor.tv will get to watch the latest original content from Razor as well as those produced by The Straits Times, The Business Times, The New Paper, AsiaOne, Stomp and other content partners.
Videos produced by these newsrooms will also be published on the SPH Razor site at the same time. With this, SPH Razor is now primed as the top one-stop destination for news, lifestyle, entertainment and viral videos in Singapore.
The new features on the revamped website include:
– a more intuitive interface displaying bigger thumbnails and left-right swiping for mobile access;
– the editor’s picks for the day;
– the ability to view videos according to category or news publication which are clearly labelled on video thumbnails; and
– accessibility via desktop or mobile.
Jonathan Ng, Editor of SPH Razor, said: “With so many interesting videos being produced by our stable of newsrooms every day, we want to ensure that our audience has a quick and easy way to access all of them in one place. The website also serves as an additional platform where advertisers can roll out creative multimedia ads.”
SPH Razor also launched a video showing some of the challenges and behind-the-scenes work as the team produces their videos, which range from editorial to commercial content. Watch the team at: http://rzr.sg/razorletsgo.
To round off the celebrations, it is holding a contest for its viewers – they stand a chance to win premium SPH Razor items and vouchers. Viewers just need to view SPH Razor’s 8th birthday video on the website and answer a question in the contest link.