Exclusive luxury fashion and lifestyle coverage by The Business Times’ standalone lifestyle magazine.

In conjunction with The Business Times’ 40th anniversary, The Business Times will launch its own lifestyle magazine, BT Weekend, which will complement its Saturday edition. With a new look and expanded content, the magazine will have a strong lifestyle focus, featuring the best in fashion, food, travel and design.

  • A stand-alone lifestyle magazine
  • Slipped over BT for greater and unique news stand presence
  • Strong consumer appeal, with focus on luxury fashion and lifestyle brands
  • Topical, must-read stories and interviews
  • Beautifully designed
  • Printed on white wood-free paper

BT Weekend Sections

  • WeekendBuzz  New, newsy lifestyle picks
  • WeekendBuys  What’s new in stores
  • WeekendInterview  Spotlight on fascinating newsmakers
  • WeekendStyle  4-page fashion pictorial: luxe looks, accessories
  • WeekendDesign  Beautiful homes and contemporary design
  • WeekendGetaway  Holiday hotspots for the discerning
  • WeekendFood  Dining trends, cool eateries
  • WeekendHaunt  Captivating corners of Singapore
  • WeekendMusings  Light-hearted observations about life
  • WeekendNostalgia  Singapore’s suprising past (archive photos)

In addition to the print magazine, you may reach out to a very targeted audience across digital platforms to create top-of-mind brand recall for your premium brands.

PREMIUM DIGITAL PACKAGE SPECIAL DIGITAL PACKAGE
  • Feature story within BT Lifestyle
  • Digital banners across www.businesstimes.com.sg
  • The Business Times eNewsletter
  • iPad package

To explore advertising opportunities, you may contact Joash Yeo.

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