|File Size||40kb ( HTML only)|
|Format||HTML with sliced images (JPEG/ GIF) ONLY|
|Text||Title / Subject||88 characters including whitespace|
|Tracking Link||All tracking link must be inserted into its respective links|
|Other Requirements / Notes||All images to include both < alt > and < title >|
|NO Image Mapping in the HTML|
|NO “colspan” and/or “rowspan” in the HTML|
|All CSS should be in-line (do not put within the tag or use external style sheet)|
|PDF materials are NOT accepted|
|[ADV] or precede EDM subject title.
[ADV] or does not add to the word count limit.
|Lead Time||3 working days prior to broadcast|