LET OUR CONTENT SPEAK FOR YOUR BRAND
Complement your overall marketing strategy with content marketing, a technique that uses useful, entertaining, relevant, and consistent content to drive profitable customer action. Instead of pitching your products or services, content marketing builds brand loyalty and elevates your brand positioning. This allows you to be part of the buying journey before it even starts.

CONTENT STRATEGY AND CREATION
Recognising the importance of this marketing thrust, SPH Digital has tapped on the expertise of seasoned journalists to create the Content Studio. This dedicated content marketing unit works with clients in setting the content strategy for their brand, as well as in the creation of customised articles and curation of relevant stories from the rich SPH archive. Other creative content approaches include videos, infographics, multimedia galleries, and more.

CONTENT DISTRIBUTION
Leverage on our content marketing solution, BrandInsider, which will see your content hosted on trusted platforms such as AsiaOne, The Straits Times, and The Business Times. Your content will also be promoted in native spaces across the SPH network.

1) Engaging content approaches such as:
  • Fresh, customised content generated by Content Studio
  • Repurposed stories to help your brand positioning
  • Archived stories from SPH’s vast repositories

2) Easily accessible social media links

3) Photo galleries

4) Customised videos produced in-house by SPH

Other possible features: Interactive widgets such as polls, quizzes and sweepstakes