What is Audience Targeting?
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Ad based on user data
(registration, click stream, search, etc.)
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Users’ interest &
purchase intent
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Served across platforms,
on desktop, mobile and tablets.

In a Brand Safe Environment

Increases Reach

Reach ALL the right audience during your campaign period

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Prevents Wastage

Reach audiences wherever they are, and reach only the right audience who has shown interest in the last 30 days

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How does it work?

COLLECT

With a wide range of content and listings, we have a deep understanding of the audience interest from user interactions and behaviors

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From All These Sites

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ORGANISE

Use the right data set and feedback loop to build the most relevant audience

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ACTIVATE

Deliver targeted ad campaigns and marketing promotions to the right audience on all SPH Sites

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